My Cart



According to Daniele Cima, the most stylish and original flag is the Japanese one.

Its severity, graphic cleanliness and simplicity, combined with the evocative power of the circle and with the force of the combination of white and red, make it a sublime pioneering interpretation of van der Rohe’s concept of “Less is more”.

By superimposing its pared-down design over the graphics of technical instruction manuals for Japanese products and blowing up both elements, Daniele Cima has created industrial-chic images that are a kind of “manifesto” of Japanese technology of the Seventies, an age when Japan was at the forefront of trade in many areas, particularly electronics.