Words by Chiara Castiglioni
trashed by Consorzio Grana Padano in 2015

“Upcycled Words” is a project of recycling the immaterial:  headlines or claims or slogans, never published, written by some of the very best Italian copywriters and binned by as many companies, who didn't believe in the commercial effectiveness of brilliant creativity.

SERIES

Upcycled Words

DATE

2017

TECHNIQUE

Digital print on canvas

DIMENSIONS

99x99 cm / 39x39 in

WEIGHT

5 kg