Daniele CimArt
Words by Chiara Castiglioni
trashed by Consorzio Grana Padano in 2015
“Upcycled Words” is a project of recycling the immaterial: headlines or claims or slogans, never published, written by some of the very best Italian copywriters and binned by as many companies, who didn't believe in the commercial effectiveness of brilliant creativity.
SERIES
Upcycled Words
DATE
2017
TECHNIQUE
Digital print on canvas
DIMENSIONS
99x99 cm / 39x39 in
WEIGHT
5 kg
