Words by Marco Calaprice
trashed by Mulino Bianco in 2011
“Upcycled Words” is a project of recycling the immaterial: headlines or claims or slogans, never published, written by some of the very best Italian copywriters and binned by as many companies, who didn't believe in the commercial effectiveness of brilliant creativity.
Digital print on canvas
99x99 cm / 39x39 in